SEO Specialist

Member / Volunteer Full Time / Part Time Supported / Volunteer Remote

Enhance digital visibility by executing comprehensive SEO strategies. Conduct keyword research, monitor performance through Google Analytics, and optimize search engine rankings across various digital platforms.

Announcement

We are seeking full-time or part-time and volunteer professional SEO Specialists. SIL Global offers top-tier language technology solutions but faces challenges in visibility due to lack of search engine optimization (SEO). We seek an experienced SEO Specialist to enhance our digital presence and improve organic search rankings.

About SIL Global

SIL Global is a faith-based nonprofit organization committed to serving translation teams worldwide. If you believe, as we do, that all languages are of value, form an integral part of people's identity, and have the potential to serve them in a rapidly changing world, then you can be part of a software team serving translation teams worldwide.

The Role

An SEO specialist identifies strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users. Generating more leads for SIL Language Technology websites drives growth and awareness for our applications.

Major Responsibilities

Develop and execute a comprehensive SEO strategy aimed at improving SIL's search engine rankings
Conduct in-depth keyword research to identify high-ranking keywords that can be utilized across various digital platforms
Continuously monitor, analyze, and report on key performance indicators (KPIs) to measure the ROI of SEO initiatives
Collaborate closely with cross-functional teams, including developers and content creators, to ensure alignment of SEO with broader marketing strategies

Minor Responsibilities

Stay abreast of SEO industry trends, best practices, and algorithm updates
Conduct A/B tests to refine existing SEO strategies based on user engagement metrics
Assist in the development of high-quality, SEO-friendly content like blogs, articles, and landing page copy
Work with social media and email marketing teams to coordinate multi-channel marketing strategies
Be available to travel for international training events and workshops
Be available to travel to meet with the larger department team at least once per year
Be available to travel biennially to the Language Technology Conference
Participate in professional conferences and meetings

Knowledge & Skills

Comprehensive understanding of search engine algorithms, SEO best practices, and ranking signals.
Proficient in analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Exceptional skills in keyword research, competitive analysis, and on-page optimization.
Strong analytical capabilities with experience in interpreting complex data and KPIs.
Outstanding written and verbal communication skills.
Working knowledge of HTML, CSS, and JavaScript is a plus.
Good interpersonal skills of communication
Good organizational skills
The ability to make decisions in a timely manner
The ability to generate multiple solutions to the problem
The ability to quickly pick up technical concepts
The ability to work both with a team and independently, and to multitask effectively

Education

SEO Specialists need experience with WordPress or similar Content Management Systems (CMS). Familiarity with other digital marketing channels like PPC, email marketing, and social media is advantageous. A bachelor's degree in marketing, communications, or equivalent work experience is preferred, but we care more for a heart and mind that are always learning.

Training & Orientation

Will complete the initial IT Software Department training program and relevant portions of IT Orientation. Ongoing training will be provided for Google Analytics, Google Search Console, and any other SEO tools pertinent to the role.

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