Language Technology Marketing Manager

Member / Volunteer Full Time / Part Time Supported / Volunteer Remote

Develop strategic marketing plans to increase visibility for language tools. Manage web properties and newsletters to bridge the gap between software developers and field users.

Announcement

We are seeking full-time and volunteer professional Marketing Managers. Are you passionate about making a meaningful impact through language technology? SIL Global is on the hunt for a dynamic Language Technology Marketing Manager to amplify the reach of our cutting-edge tools and services. In this role, you'll collaborate with internal teams to identify and promote underutilized resources, develop strategic marketing plans, and leverage a variety of platforms to increase visibility and user engagement. If you have a background in marketing and a knack for communication and analysis, we want to hear from you. Come join our mission-driven team and help us make language technology accessible to communities worldwide.

About SIL Global

SIL Global is a faith-based nonprofit organization committed to serving translation teams worldwide. If you believe, as we do, that all languages are of value, form an integral part of people's identity, and have the potential to serve them in a rapidly changing world, then you can be part of a software team serving translation teams worldwide.

The Role

A Marketing Manager enhances the visibility and utilization of our language technology tools and services. This role will bridge the gap between software developers, area language technology coordinators, and our target audience, ensuring that our impactful tools are both discoverable and accessible.

Major Responsibilities

Work closely with internal teams to identify underutilized or hard-to-find tools and services for targeted promotion
Develop and execute strategic marketing plans to increase visibility and engagement with both field users and funders
Evaluate and leverage various communication channels, including events, social media, and digital platforms, for promotional activities
Monitor and analyze market trends and competitor behavior to inform marketing strategies
Management of Language Technology web properties

Minor Responsibilities

Manage a monthly eNewsletter to operational units and registered users
Assist in content creation and layout for blog posts and digital newsletters
Coordinate with the digital team in tracking and reporting user engagement metrics
Stay updated on best practices in marketing and emerging digital platforms
Be available to travel for international training events and workshops
Be available to travel to meet with the larger department team at least once per year
Be available to travel biennially to the Language Technology Conference
Participate in professional conferences and meetings

Knowledge & Skills

Strong interpersonal and communication skills, both written and verbal
Proficiency in market analysis and understanding of SEO and SEM
Attention to detail and a commitment to data-driven decision-making
Familiarity with content management systems and customer relationship management tools
A high level of adaptability and comfort working in both mono- and cross-cultural environments
Good organizational skills
The ability to make decisions in a timely manner
The ability to generate multiple solutions to the problem
The ability to quickly pick up technical concepts
The ability to work both with a team and independently, and to multitask effectively

Education

Marketing Managers need experience with marketing, social media outlets, and web development. A bachelor's degree in marketing, communications, or equivalent work experience is preferred, but we care more for a heart and mind that are always learning.

Training & Orientation

Will complete the initial IT Software Department training program and relevant portions of IT Orientation. Ongoing training will be provided for Google Analytics, Google Search Console, and any other SEO tools pertinent to the role.

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